I have long wondered why we accept independent filmmakers and record producers as legitimate, inspiring artists taking production into their own hands but meekly accept the onus on authors who do the same. Publish your own book and no matter how good it is, you'll have trouble getting reviews with the major reviewing sites, newspapers and so on.
The proof of the pudding is in the eating. I understand this. When considering the purchase of music or buying a ticket to see a film, one can view samples. With the online tools now available, it would be easy to do the same for writing.
I grant you, people don't seem to follow writers with the same enthusiasm as they do music or film. How much more enthusiasm could be developed if independent publishers of their own work developed a cooperative package for helping one another? I think such an organization could be tremendously powerfull and could result in authors breaking the stranglehold publishers have.
Hope you'll take a look at this site and share comments. Shall we form an Independent Publishers Association? (I don't like "self-published." The word has become too tarnished with associations of the old "vanity publishing." Nobody says an independent record label is "vanity music"!)